Manley Creative Team

5 Ways Video Content Can Transform Your Recruitment Efforts

April 28, 2022

In recruitment, you’re always looking for new and innovative ways to reach potential candidates. You want to create a recruitment pipeline that is diverse and reaches a digital audience. Traditional methods such as job postings and career fairs are no longer enough. You need to be using video content to attract top talent and show them what it’s like to work for your organization.

In this blog post, we will discuss 5 ways video content can transform your recruitment efforts!

1- It can help you connect with a digital audience

Candidates today are digital natives, and they are looking for their next role online. In order to reach these candidates, you need to be using video content. Video is a great way to connect with your audience and tell them about your organization in a more engaging way.

Upload your recruitment video to YouTube, LinkedIn, Facebook, Instagram, and Twitter to get the most diverse placement on all social platforms. Make sure to include keywords in the title and description so candidates can easily find them when they are searching for new roles. You can also include this video content on your job postings on Indeed, LinkedIn, your website, and beyond.

2- It can tell the story of your organization in a meaningful way

Your recruitment video should be more than just a commercial for your company. It should tell the story of your organization, teams, leadership, and core values. This will help candidates get a better sense of who you are and if they would be a good fit for your team.

3- It can show the culture of your team in a more immersive manner.

Video is also a great way to show off your company culture. Candidates want to see what it’s like to work at your organization, and video is the perfect medium to show this. You can include footage of team events, happy hours, company outings, and other social gatherings, in addition to more important discussions around core values, top-of-mind initiatives, and the benefits of the organization.

This will give candidates a more realistic sense of what it’s like to work at your company and help them decide if they would be a good fit.

4- It can break through creatively to capture the attention of key candidates.

Getting the attention of top talent can be a challenging feat. But when you create a strong recruitment video that catches their eye, you’ll be well on your way to landing the best and the brightest.

Think about what makes your company unique and use that as a starting point for your recruitment video.

Whether it’s a fun and quirky office environment or cutting-edge work you’re doing in your industry, let that shine through in your recruitment video to draw the best of the best into your organization.

5- It can introduce onboarding employees to familiar faces.

What better way for new employees to get to know their future colleagues than with a video? Having a recruitment video that includes clips of current employees talking about what they do and why they love working for your company is an excellent way to get new hires excited about joining the team.

Plus, it’ll help them feel like they have a better understanding of the culture before their first day on the job. They’ll have some interesting topics to discuss with their new coworkers, get to know their names and positions, and make their first day feel more welcoming as they get started on their next professional journey.

If you’re ready to implement video content into your recruitment efforts to break through the noise, get in touch with Manley today. From concepting with your team to production and editing, we’re here to deliver the quality content your future employees are looking for. Let’s talk.

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